Trump campaign spends big on Facebook ads for FL Latino vote push

Photo by Miami Convention & Visitors Bureau

President Trump has been turning to Facebook to boost interest in his “Latinos for Trump” campaign kickoff in Miami, spending nearly $635,000 on ads attempting to lure voters to a Tuesday rally.

“¡Estreno de la coalicion Latina!” one of Trump’s ads reads. Its biggest target was women aged 45 through 54, but it also was aimed at men and women in a range of age groups.

Facebook allows advertisers to aim at specific demographic groups and geographic areas. Trump has been running a range of these ads targeted specifically to people in Florida. He invested $14.4 million in Facebook advertising between May 2018 and June 23 of this year, according to the social media company’s ad archive.

“Register NOW for a ONCE-IN-A-LIFETIME opportunity!” reads another Trump ad targeting Latinos. “Join us for an EXCLUSIVE event in MIAMI, FL on TUESDAY, June 25th at 10 AM for the official Latino Coalition launch. LAST CHANCE: Seats are going fast!” The biggest demographic target for that one was men aged 35 to 44.

Facebook’s ad archive doesn’t show that Gov. Ron DeSantis, a Trump ally, has been advertising around the Latino outreach effort. The last time he advertised through Facebook appears to have been in March, to promote his State of the State speech. He spent less than $500.

DeSantis’ Lieutenant Governor, Jeanette Nunez, was a featured speaker at the Miami Trump event.

Michael Moline
Michael Moline has covered politics and the legal system for more than 30 years. He is a former managing editor of the San Francisco Daily Journal and former assistant managing editor of The National Law Journal. He began his career covering the Florida Capitol for United Press International. More recently, he wrote for Florida Politics.

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