NextGen Florida’s new $1.2 million digital ad campaign caters to young people and progressive issues

NextGen pic
NextGen Florida spends $1.2 million on a digital ad campaign for progressive issues in the days leading up to the Nov. 6 midterm election. Credit: NextGen Florida -- ad screenshot.

Young voter registration and mobilization giant NextGen Florida is launching a $1.2 million digital ad campaign to “get out the vote” as the Nov. 6 midterm election draws near.

The ads running until election day will appear on various online platforms catering to young people, such as Instagram, Twitter, Facebook, Tumblr, Reddit, Hulu Vevo, Spotify, Pandora, Google and a gaming platform called Twitch.

The progressive group says the ads will target 1.8 million young Floridians.

The two ads, “Gillum for Governor” and “Last Chance,” aim to motivate young people to cast a vote in the November election and remind young voters that the organization officially endorses Democratic gubernatorial candidate and Tallahassee mayor Andrew Gillum as the more progressive choice for governor.

“Andrew Gillum is talking honestly about the issues that young people care about, like access to health care and gun safety, and in the process, he is firing up young voters like never before,” says NextGen America president Tom Steyer in a statement. “These ads remind young people that, if they show up on Nov. 6, they have the power to decide what they want the future of Florida to look like.”

NextGen began registering young people to vote in Florida in September 2017, with an influx of $3.5 million from billionaire Steyer. Since then, the organization registered more than 50,000 young Floridians to vote ahead of the October voter registration deadline.

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